If there is one book to give you the essential tips on use and etiquette across the social media spectrum, it is The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick. It is a comprehensive guide of simple changes that anyone can make to be successful at any social media campaign.
Paying it forward really works.
Be interesting, relevant and respectful and it will pay back in dividends. Tips on posting from both creating and curating content, as well as sources for inspiration and how to monitor response.
It is a good read and the suggestions are easy to implement.
I made my first changes after reading the first few pages. Although this book is full of tips and tricks for each platform, both Guy and Peg admit that these are relevant and work now but to keep in mind that eventually “the platforms change how their sites work” and as a result you need to constantly experiment.
What impressed me the most was the advice that they offer on developing your own overall strategy for social media. They both lead by example.
This book is a definite must-have for anyone engaging in social media. I evaluated an advance ebook copy that expires, complete with over 100 links, and now that it has been released I am definitely adding it to my must-have list. Worth every penny.
About the Authors
Guy Kawasaki is the chief evangelist of Canva, an online design service, and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of the Start and Enchantment.
Almost ten million followers served daily.
Peg Fitzpatrick is a social media strategist and popular blogger writing on her own website and across the web. Peg has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. The Art of Social Media: Power Tips for Power Users is her first book.
Almost 700,000 followers if she stands on her tippy toes.